Entrepreneurship Summit 2010 – A Reprise !

One day in Berlin just to visit the Entrepreneurship Summit 2010.

A special event which took place in 2009 already, as an initiative by the Stfitung Entrepreneurship. The Key member of that foundation is Prof. Dr. Faltin, the author of the book “Kopf schlaegt Kapital“. One of the bestellers at amazon for the last years. He is fostering the idea to work on a business model which is designed by using components that you as the entrepreneur do not have to build but put them together in a way that they work from start to finish. Almost none of the activites relevant to deliver a product to the customer is being performed by you or your company but suppliers delivering specific parts of the supply chain. The benefit of that method is, that you as the founder are focusing on the horizon and the market to be able to adapt your business accordingly. A very interesting approach that has been proven by many entrepreneurs already. The examples often used are Teekampagne (delivering a world-class tee, darjeeling, to customers in bigger packages) and Ratiodrink (delivering juice concentrate to customers in bigger packages) and eBuero (delivering secretary and buero services to companies that are to small to engage them on their own).

After reading his book I was fascinated about that idea, I would have paid 1.000 Euros to attend a workshop just on that topic. How ever, looking at his website I saw the invite for this years summit for 35 Euros for early birds. So I caught the worm and with a friend of mine we travelled to Berlin to the Freie Universitaet with about 1.000 others and got inspired.

Some key presentations have been held. The best one probably from Alex Osterwald, the author of the Book “Business Model Generation”, not another generation beside ‘Generation Y’ but a way to create and change business modells. A fantastic presentation (presentation zen style) and 100 slides he had to squeeze into 20 minutes. Well done Alex. and a great way to explain your way of thinking. Thanks.

The biggest surprise to me was ‘Nena’, speaking about her private school she founded with her husband and two more friends about 3 years ago.

To summarize: Great event, great crowds, creative environment and great impulses by the presentations and workshops. Go for it, and spread the word. And if just 10 ideas make it successful to the market it was worthwhile (out of 100 ideas, 99 fail = 1.000 participants = 10 ideas that will be successful).

During the summit i recorded some pictures and video and during my idle time on the train I created a Video with iMovie on my iPhone4. Its impressive what can be done on a phone within 30 to 60 minutes. Unbelievable. So check it out.

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Torsten J. Koerting

Torsten J. Koerting is a project management-, paragliding- and Outdoor Enthusiast, Consultant, Author of several books and engaged as a speaker at many conferences. As Managing Partner at projectyzer he is specialised in supporting companies and organisations in reinventing their strategy as well as turning projects around that are in trouble. He worked in Europe, US and Australia for more than 20 years for global Blue Chips. He does hold the German and Australian Citizenship and lives with his wife and two kids between Europe and Australia. He is also a certified Bank Clerk, Executive Bachelor and Project Management Professional (PMI) and used to be Board Member of the PMI Queensland Chapter (Australia).

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